24A Venture Concept No. 1

Opportunity
I feel that there is a lot of opportunity for my parkland service business. My potential target customers would be state and city governments, most likely located in the southern region of the United States, as well as business and home owners located either in cities, or in areas relatively close to a city. As for the need that my potential clients and customers are looking for, I would say that the biggest one would have to be is the safety of things such as their homes, businesses, families, and friends. An unmet need would also be the protection of people's livelihoods. When flooding and hurricanes hit, they have the power to completely change people's lives, for the worst. My service would help meet those needs by offering additional protection in the event of future hurricanes and flooding. There is increasing opportunity in this business, because as science and economic trends have shown, there is an increasing frequency of natural disasters, and more specifically, an increasing frequency of hurricanes and flooding. The market for my business is aimed at cities and towns located in the southern region of the United States, and would be targeted at those who live in those same cities and towns. I feel that customers are not loyal to the services that they use now, because those services, ones that rebuild areas after they have been devastated by natural disasters, because the rebuilding and relief effort takes no further action to help provide any additional protections against future hurricanes and flooding. That is why I feel that customer needs in this market are currently not being satisfied. I do believe that this is a fairly large opportunity because of the power that these natural disasters have over our society and way of life, especially considering the fact that these natural disasters are occurring more and more frequently. Finally, I believe that this opportunity will be open for longer than a year, but that the longer businesses wait to take advantage of this opportunity, the more likely it will be that there are already firms present in the market, and looking to take advantage of this opportunity.
Innovation
I feel that my service is fairly innovative. The reason being is that to a certain extent, I am providing a construction service, which clearly already exists, but I would be building parklands in cites and areas that are mostly without any greenland. The way I would charge a price would come with how many square feet or how many acres the parklands were built at. Obviously, the larger the park, the more expensive the project would be. After doing research on the pricing based on the creation of other parks, I determined that it would be wisest to charge a price of $3.75 for each square foot of parkland area. That being said, if it was necessary to rip up any gravel or concrete, there would be an additional fee. Our cost to remove concrete would come at a price of $3.50 for every square foot taken out.
Venture Concept
My concept, of implementing more parkland areas in cities and towns that lack greenland would do a great job of solving the need and opportunity of protecting cities, homes, and people from the dangers of hurricanes and flooding. The reason my service solves this problem is because cities where this implementation is necessary would be mostly made of concrete, while lacking parklands. Because of the amount of concrete, excess water that comes with hurricanes and flooding overflows streets and buildings, thus causing a lot of destruction. With the implementation of more parklands in these areas, the parks are able to soak up the extra moisture that comes with the hurricanes and flooding, and thus provide additional protection against said natural disasters. Customers will want to switch to my service because it provides the additional protection against future hurricanes and flooding that a standard construction company and relief effort has been unable to provide. I feel like that additional protection will encourage clients, such as businesses and governments, to target my service opposed to the services provided by other businesses. My competitors as of right now are basic construction companies, however my advantage over them is that my business targets the implementation of parks for additional protection, whereas competing companies simply rebuild in the exact same way as before, without offering any additional assurances. I also feel that the fact that my business will be located in the south helps my business vastly, considering the fact that the vast majority of hurricanes and flooding occur in the southern region of the U.S. Finally, my business will be organized in the following way. I would run operations, as well as hire around five accountants in order to verify price as well as maintain financial and accounting records. I would also hire chief architects to head up each project, and provide them with a team of ten to twelve construction workers to work on each project, as well as engineers to clear the removal of any concrete necessary for park implementation.
Three Minor Elements
My unfair advantage in this business would have to be my business plan. My company would be willing to build parks that range from as big as feasibly possible, to as small as a single square foot. The company would also handle any steps from concrete removal to park implementation. The fact that my company covers all bases of this process and will work on projects that range from as small as possible to as large as possible will help my company and service distance itself from other companies and other services.

I think the next step for my venture would be for me to expand the business to regular construction services. I feel like if I can gain control of the specific market that I am targeting, and build great connections and relations with clients and suppliers, then my company and service can succeed when it comes to expanding into more typical forms of construction.

In five years, if my company succeeds, my service succeeds, and my expansion succeeds, then I would like to try my hat in other business ventures. I feel like it would be a great challenge after what could possibly be a lot of success, to work on other entrepreneurial ventures.