12A Figuring Out Buyer Behavior No. 1

Pick A Segment: The segment that I chose to do more research on, and find people to conduct interviews with is simply those people who live, or have lived in areas that have been affect by natural disasters like hurricanes and flooding, and people that live in areas that could possibly be affected in the future. I made sure to find 3 people to interview that live in cities, or larger towns and suburbs that are close to the coast, and have a higher chance of being affected by a hurricane or flooding, than someone who lives inland.
Need Awareness: For each of my interviews,  I began by simply asking where each person lived, and how far they lived from the closest coast, or large water source, such as bigger rivers and lakes. I found that that was the case with each of the people I had targeted, as they lived in Miami, Cocoa Beach, and Fort Myers. From there I began to slowly build to targeting their need, and asked if they, or anyone they knew, had ever had to evacuate their home due to threats of safety from natural disasters. Not surprisingly, each of them said yes, and after I asked them why they think that is, the best guess was simply because they lived in an area that could suffer from drastically from flooding or hurricanes. In fact, the interviewees from Fort Myers and Miami each actually had to deal with flooding damage in their homes, and in the areas that they lived in. From there I thought it was best to introduce the need, since the interviewees were practically able to recognize that need without any assistance. It was there that I told them that there could be a possible service that could help these people, their families, and other citizens living in a similar area protect valuables and assets from future damage from hurricanes and flooding. My interviewees became aware of the fact that they could use a service that further protects them from hurricanes.
Information Search: After the interviewees recognized their need, I asked them to do a quick google search on possible solutions to the need that they have. The first interviewee simply looked up hurricane relief funds, and found non-profit organizations like the Salvation Army and American Red Cross. The second interviewee chose to look up companies that have assisted in the rebuilding process, or have donated to the rebuilding process, and the third interviewee simply googled how people and cities rebuild after suffering from natural disasters. They all looked for information on what different companies and organizations were helping with the relief effort, and the ways that affected areas, towns, and cities were rebuilding.
Conclusions: The first conclusion I came to was the fact that no one found the fact that parklands could help soak up some of the excess water that comes from hurricanes and flooding. This led me to believe that there very well could be an untapped opportunity to implement increased parklands in cities that could potentially be affected by natural disasters. The interviews also made it clear that there certainly is a need for increased help, because areas are being continually affected by national disasters, hurricane, and flooding.